Segments allow you to track and compare online user behaviour, which is especially useful when it comes to A/B testing. Read this for everything you need to know about Google Analytics Advanced Segments.
Hiring the right digital marketing agency for your company is not a decision you should make lightly. Here are 10 questions we believe are essential to ask.
At Yoghurt Digital, we never want to stop learning. This is why we recently hosted a ‘Strategist Challenge’ - a hackathon for marketing minds.
In the digital marketing landscape, the best work is the product of solid partnerships. Read this for our top 5 strategies for managing client relationships effectively.
Our team recently attended an intimate interview with Mark Bouris hosted by Club of United Business (CUB). Read this for our 6 main takeaways from the event.
Our team recently attended the 'Earned Media: PR, Influence and the Media of Tomorrow' by Interactive Minds. Read this for our 5 main takeaways from the event.
Want to learn how to spend a large Adwords budget for successful results? Read our strategic step-by-step guide to find out how to plan, organise and optimise.
In the marketing world, there are few battles more beloved than that of the in-house vs digital marketing agency debate. Read this to hear our honest response.