About Us
Big agency experience. Small agency care. Small agency hustle. Some would call this “synergy”. We call it Yoghurt.
A love affair with DATA, not opinions.
A love affair with DATA, not opinions.
With everything in the digital world trackable and measurable, there’s more information about your customers than ever before. That’s why a business that can successfully and consistently extract insights from its data has a significant advantage over one that doesn’t.
As a result, we’ve built our entire agency on intimately understanding your customers and their online behaviour, balancing actionable insights with technical excellence and strategic thinking to help you meet your goals.
What sets Yoghurt apart is that data, not opinions, drive our strategies. Being ‘data-driven is no longer a buzzword but rather an important lifestyle choice for us as an agency. We use data as our compass.
And while it’s rare to find a group of people who understand numbers and still have the charm and charisma of old-school marketers, we believe that brilliant digital work happens when cutting edge analysis and full-flavoured personality are brought together. Welcome to Yoghurt.
What sets Yoghurt apart is that data, not opinions, drive our strategies. We don’t just THINK things are working – by looking at data, we KNOW things are working. We use data as our compass.
That’s why we’ve built our entire agency on intimately understanding your customers and their online behaviour, balancing meaningful and actionable insights with technical excellence and strategic thinking to help you meet your goals.
It’s rare to find a group of people who understand numbers and still have the charm and charisma of old-school marketers. But we believe that brilliant digital work happens when cutting edge analysis and full-flavoured personalities are brought together.
The Company We Keep
Why are we called "Yoghurt", you ask?
Many ingredients go into making yoghurt, but the critical component is the yoghurt culture, which ties everything together. Without the cultures, there is no yoghurt. And that's precisely how we see ourselves concerning your business.
You have most of the ingredients required for digital marketing, but it's our data-driven insights and strategic thinking that drives performance by tying your business objectives to digital outcomes. We're the secret ingredient that brings it all together.
We are Yoghurt.
Your Team
Experienced digital marketing specialists dedicated to driving your growth for your organisation.
Awards & Recognition
Our work has been recognised by industry peers - something we’re immensely proud of.
FAQs
We're an independent, Australian digital marketing agency based in Sydney, proudly operating since 2014.
For over a decade, we've worked with some of the most well-known brands in the Australian market and many international companies as well.
Learn more about us below, or get in touch for anything else. We look forward to speaking with you.
About Yoghurt Digital
We specialise in SEO, CRO, UX and performance-driven digital strategy - built around data, not guesswork.
You work directly with channel specialists — no account managers, no fluff. Every strategy is underpinned by rigorous data analysis, not intuition.
Working Together
It starts with a discovery session to understand your goals, followed by a tailored strategy, internal handover to our delivery team, and ongoing optimisations backed by transparent reporting. Once we've agreed to partner, we're up and running with a kick-off meeting with our team and yours the next day, and work commences that same week.
We work in project and retainer capacities, with retainer fees starting at $2,000 AUD/month and scaling up from there based on business objectives and work required. We recommend a 6-month minimum to see meaningful results.
While our core service is retainer-based, we also offer strategic audits, UX reviews, and consultancy for short-term or foundational work.
You’ll collaborate directly with specialists in each channel. All specialists have over 5 years experience, and you'll never work with a junior operator or account manager. Our Senior team is available to you, along with access to our management team who will oversee your strategy and progress.
Expertise & Approach
Whislt we consider ourselves industry agnostic, we’re strongest in eCommerce, financial services, travel, and health. That said, our methodology is flexible and adaptable across industries.
We use a range of tools including Google Analytics 4, Looker Studio, Hotjar, Ahrefs, SEMrush, Screaming Frog, Shopify, BigCommerce, and more. For project management, we use Asana, Slack and Google Drive. Meetings are preferred to be done in person, and when not possible over Google Meet. We are of course happy to utilise Zoom, or Microsoft Teams if you prefer as well.
We combine SEO insights with UX testing and behavioural data to ensure organic traffic not only increases, but converts.
We report against your commercial KPIs - revenue, conversion rate, ROAS, cost per lead - not vanity metrics. All reporting is tailored, visual, and shared monthly via Looker Studio.
Before You Enquire
Absolutely. Many clients come to us unsure of where to start. We’ll help unpack your goals and identify high-impact opportunities before recommending anything.
Just fill out our contact form or book a discovery call. We’ll follow up within 1 business day with next steps.
Yes - we work with clients in North America, Europe, and the Asia-Pacific region, and can flex our working hours around your timezone.