Tailored eCommerce SEO Strategies
At Yoghurt Digital, we recognise that eCommerce requires a distinct approach to SEO. We don't believe in generic, one-size-fits-all SEO strategies; we design solutions tailored to your business needs through Structured Data Implementation, Stock Handling and Dynamic 404s, Optimising the Checkout Experience and Navigation Bar Design.
Structured Data Implementation
Structured data helps search engines understand your content better, increasing your visibility in search results. We implement structured data like aggregate ratings, reviews, in-stock statuses, and delivery methods in an eCommerce setting. Structured data allows search engines to generate rich snippets for your products, enhancing your SERP listings and making them more appealing to potential customers.
Stock Handling and Dynamic 404s
Managing out-of-stock items can be a significant challenge in eCommerce. We ensure that your website handles out-of-stock products effectively by implementing dynamic 404 pages, which help maintain a positive user experience while minimising the SEO impact of removed product pages. When a product is no longer available, rather than providing a dead end, these dynamic pages guide your customers to similar items or back to relevant categories, keeping them engaged and shopping.
Optimising the Checkout Experience
A seamless checkout experience reduces cart abandonment rates and enhances user satisfaction. We optimise the entire checkout process, from shopping cart to payment confirmation, focusing on site speed, security, user-friendly interfaces, and streamlined navigation. Optimising the checkout process results in a more enjoyable user experience and can boost your conversion rates significantly.
Navigation Bar Design
The navigation bar is one of the first elements visitors interact with on your website. We ensure your navigation bar is intuitive, responsive, and user-friendly, making it easy for customers to find what they want. By meticulously structuring your product categories and implementing efficient internal linking, we can enhance the user experience and improve your website's SEO.
Outshine Your eCommerce Competitors
In the fiercely competitive eCommerce space, maintaining an edge is crucial. With our eCommerce SEO services, you aren't just joining the race but leading it. We equip you with the power of competitive analyses, innovative content and link building strategies, pushing your competitors into the rearview mirror. Whether a standalone eCommerce platform or a hybrid model with physical stores, our data-driven approach can make your brand a frontrunner, setting new benchmarks in the eCommerce realm.
Comprehensive Monthly Reporting
Knowledge is power. To keep you informed and involved, we provide comprehensive monthly reports that give you insights into the SEO performance of your eCommerce store. We use a transparent reporting approach to help you understand your website’s organic traffic growth, keyword rankings, and overall progress towards your strategic goals. In addition to metrics and analytics, our reports include insights and recommendations for continuous improvement. By shedding light on your SEO journey, we ensure you're aware of and actively involved in the process.
A Team That Supports Your Growth
Traffic growth can be challenging, but with the right partners, it becomes a rewarding journey. The success of an eCommerce platform is collaborative and often involves several stakeholders.
At Yoghurt Digital, we foster open and efficient communication with developers and 3rd parties to ensure that technical SEO recommendations are effectively implemented. We ensure that SEO best practices are followed in every development phase and that all moving parts are aligned and working together towards your business objectives.
The Power of eCommerce SEO - By the Numbers
Did you know that the top website traffic source is organic search? Or that in 2020, 44% of people began their online shopping journey with a search engine? Can you imagine how many more people are shopping online today? Moreover, while 40% of all B2C transactions occur on eCommerce platforms such as eBay, Amazon, and Gumtree, the remaining eCommerce occurs on the individual company website.
The value of a strong SEO strategy in eCommerce is undeniable, and it's a critical factor in achieving long-term sales growth. Let's seize this opportunity and propel your eCommerce venture to the next level with our comprehensive SEO services.
Website Migration: Ensuring a Smooth Transition
Whether you’re redesigning your eCommerce site or changing domains, we understand that website migrations can be complex and sometimes risky for your SEO performance if not handled properly. Our team of SEO experts will be with you every step of the way to ensure a website migration doesn’t disrupt your business.
For your eCommerce website migration process, leave these technical SEO items to us:
Pre-launch website migration audit
Post-migration action item list
Correct setup of the robots.txt file and sitemaps
Usability and indexation check
Correct use of canonicals and Hreflang
Correct submission of the new site to GSC
Correct configuration of Google Analytics and Google Tag Manager
Our SEO Clients
eCommerce SEO FAQs
Every business is unique. That's why we design SEO solutions specific to your needs, integrating tactics like Structured Data Implementation, Dynamic 404s for Stock Handling, Checkout Experience Optimisation, and efficient Navigation Bar Design to ensure a seamless user experience.
Staying ahead requires understanding your competitors. We provide competitive analyses, content strategies, and link-building tactics as part of our eCommerce SEO services, ensuring you compete and lead in the market.
eCommerce SEO is the practice of optimising your online store for search engines. With the online marketplace crowded, a robust SEO strategy helps your brand stand out, driving more organic traffic. Yoghurt Digital employs strategies combining technical SEO and engaging content to convert online visitors into loyal customers.
Transparency is key. Our monthly reports offer insights into your site's organic traffic growth, keyword rankings, and progress towards set objectives. Beyond mere analytics, we provide actionable recommendations to ensure ongoing success.
Website migrations can impact SEO if not handled correctly. Our SEO experts guide you throughout the process, ensuring a seamless transition. We manage technical aspects like the pre-launch audit, redirect mapping, correct sitemaps and robots.txt setup, usability checks, and more to ensure your SEO remains intact.