Conversion Optimisation

Data is, in its most distilled form, the voice of your customers. It is their opinion – not yours – that should be dictating your marketing strategy, which is learning about and truly understanding your customer’s behaviour online is the single most powerful investment your company can make. The insights that UX research provides has the power to influence an organisation’s marketing strategy from the ground up by allowing for more data-driven decision-making.

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Analytics

Today’s prevailing wisdom is that the lifeblood of any company’s success is data. With everything in the digital world trackable and measurable there’s more information about your customer's behaviour than ever before. That's why companies who successfully use their data to extract meaningful insights and build actionable strategies will dominate their competition. Our agency specialises in analysing data and finding behavioural patterns that can be leveraged through digital marketing tactics.

Conversion Research Report

We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and inspired strategy to help you meet your goals. Our reports incorporate both qualitative and quantitative research methods, allowing us to provide recommendations based in fact and build strategies based on data. Guesswork has no place in strategy, and data always trumps opinion. That's how we deliver growth for your company.

A/B Testing

Regardless of how large your marketing budget is, if your website isn’t tailored to your customer's needs, you won't convert traffic into revenue. But before you pull the trigger on drastic design and usability changes, it’s best to test concepts first. We use the insights from our user behaviour research reports to develop hypotheses for testing. Then, after getting wireframes and designs approved by you and your team, we using A/B testing to either prove or disprove our hypotheses. This way, you know that your new designs will out-perform your existing layouts before you invest your time and money making changes.

Consulting

The hard part is never getting the data, but rather what to do with it. As you can probably imagine there’s an enormous amount of information to comb through, which in itself is a daunting task. If you’re interested in getting some professional advice on how to interpret the data, how to use it to build effective strategies, which tests to run and what pitfalls to avoid, we’d be happy to work with you on a consulting basis and help you navigate through your challenges.