Data is, in its most distilled form, the voice of your customers. It is their opinion – not yours – that should be dictating your marketing strategies. The insights that UX research provides has the power to influence an organisation’s marketing strategy from the ground up by allowing for data-driven and customer-centric decision-making.
Analytics and User Research
Today’s prevailing wisdom is that the lifeblood of any company’s success is data. With everything in the digital world trackable and measurable there’s more information about your customer’s behaviour than ever before. Our agency specialises in analysing data and finding behavioural patterns that can be leveraged through digital marketing strategies.
Regardless of how large your marketing budget is, if your website isn’t tailored to your customer’s needs, you won’t convert traffic into revenue. But before you pull the trigger on drastic design and usability changes, it’s best to test concepts first. We use the insights from our user behaviour research reports to develop hypotheses for testing.
Conversion Research Report
We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and inspired strategy to help you meet your goals. Our reports incorporate both qualitative and quantitative research methods, allowing us to provide recommendations based on fact and build strategies based on data.