Digital Marketing Blog

Yoghurt Digital’s Excellence in Data-Driven Marketing: Four Categories at the Global Search Awards

Increasingly, brands are realising that good content is essential to any digital marketing strategy. Learn how to develop a content marketing strategy now.

Matthew Forzan Co-Founder & Director

The Future of Google Search: A Paradigm Shift in User Behaviour

Yoghurt Digital

Winning the Conversion Rate War: How Small Changes are Defeating Big Overhauls in 2023

Hamish Snodgrass UXC Design Specialist

The Hidden Google Tag Manager Feature You’re Not Using But Should Be: Data Layer Variables

Hamish Snodgrass UXC Design Specialist

Why Manual GA4 Migration is Safer than Google’s Automatic Service

Amy Cheng Head of UXC

Elliot Nash Copywriter & Marketing Specialist

AI for SEO: AI-Generated Content That Meets Google’s Guidelines

Elliot Nash Copywriter & Marketing Specialist

Effortlessly Add GA4 To Your Website: A Beginner’s Guide

Google Analytics is one of the most powerful tools for website owners; it provides insights into how users interact with your site. Google Analytics does this by collecting usage data and presenting it to you in a digestible format, unveiling the areas of your site that need improvement. You may have seen that Google Universal Analytics ends in July 2023 to make way for the new and improved Google Analytics 4, or GA4 for short.

Amy Cheng Head of UXC

Hamish Snodgrass UXC Design Specialist

Elliot Nash Copywriter & Marketing Specialist

Stay Ahead of Universal Analytics End in July 2023

Amy Cheng Head of UXC

Elliot Nash Copywriter & Marketing Specialist

Google Optimize Sunsetting: Navigating the Transition

Amy Cheng Head of UXC

Elliot Nash Copywriter & Marketing Specialist