Agency News
5 Minutes With Michael Laps
In this ‘meet the team’ series, we share insights into our Co-Founder Michael Laps' life as part of the Yoghurt Digital family.
Biddable Strategy
10 Digital Marketing Strategies To Optimise A Small Budget
Want to learn how to make a small marketing budget go the distance? Read our top 10 digital strategies & Google Ads tips to help you maximise conversions without breaking the bank.
CRO How To Strategy
How To: Set Up Ecommerce Tracking (Including Custom Features)
Want to know how to set up Google Analytics Enhanced Ecommerce Tracking & Google Tag to optimise conversions? Read this for a step-by-step guide.
Agency News
5 Minutes With Trang Quach
In this ‘meet the team’ series, we share insights into our UX & Conversion Specialist Trang Quach's life as part of the Yoghurt Digital family.
Content Strategy SEO
10 Things I Learned About Digital PR
Interested in using Digital PR to increase online presence and gain high-quality backlinks? Read this for best practices, recommended tools, & expert advice.
CRO Strategy
A Guide To Building, Measuring And Improving Your Value Proposition
Your business’ unique value proposition plays a key role in the success of your marketing strategy. Learn how to test & improve UVPs to increase website conversions today.
Agency News
5 Minutes With Lucy Applegarth
In this ‘meet the team’ series, we share insights into our Account Manager Lucy Applegarth's life as part of the Yoghurt Digital family.
CRO How To Strategy
How To: Use Google Analytics Advanced Segments For Deeper Behavioural Insights
Segments allow you to track and compare online user behaviour, which is especially useful when it comes to A/B testing. Read this for everything you need to know about Google Analytics Advanced Segments.
Google Updates SEO
Google Formalises Robots Exclusion Protocol
Google teamed up with Martjin Koster to formalise the Robots Exclusion Protocol specification. Read this for the summary.
Strategy
10 Questions To Ask Before Hiring A Digital Marketing Agency
Hiring the right digital marketing agency for your company is not a decision you should make lightly. Here are 10 questions we believe are essential to ask.