Meet The Team
5 minutes with Becky Cheseldine
In this ‘meet the team’ series, we share insights into our Head of Biddable Becky Cheseldine's life as part of the Yoghurt Digital family.
Content SEO Strategy
5 Reasons Why Your Brand Should Invest In Ecommerce Blogging
For ecommerce brands, content is an increasingly powerful part of the marketing mix. Here are 5 reasons why your brand should invest in ecommerce blogging.
Content SEO
10 Things I Learned Building A Content Amplification Strategy
Companies are realising that creating good content and having an effective means for distribution has big implications for overall digital strategy. Find out more as Jess discusses some key points to creating a great content strategy.
Conversion Optimisation Development SEO Strategy
The Importance of Page Speed
Optimising your site's page speed is definitely NOT something to be put on the back-burner. It's impact on performance is more significant than you realise.
Data & Analytics How To
How To: Track Google My Business Traffic in Analytics
There's an easy way to attribute traffic from your Google Maps listings in your Google Analytics profile, allowing for detailed performance measurement.
Content Conversion Optimisation Guest Post
Bridging the Gap Between Social & Conversion
Asking your customers to relate and engage with your brand not only strengthens your message but has real and tangible outcomes for obtaining your KPIs.
How To SEO
How To: Update Your Special Trading Hours in Google My Business
If you've got a traditional bricks and mortar location, it's critical to ensure your trading hours are kept up-to-date within Google's My Business platform.
Conversion Optimisation Data & Analytics Priority Deathmatch Strategy
Priority Deathmatch: Build vs Optimise
One of the most common questions we get asked is, “Do I build a new website from scratch, or do I tweak and optimise the website I currently have?”
Conversion Optimisation Data & Analytics Priority Deathmatch Strategy
Priority Deathmatch: Branding vs Conversion
Optimising for conversions can complement the branding process by creating a stronger connection between the brand and the end-user.
Company News SEO
My First Year In SEO
Your ideas can be more relevant than those belonging to someone with 30 years of experience, which is something I wish someone told me earlier.