Companies are realising that creating good content and having an effective means for distribution has big implications for overall digital strategy. Find out more as Jess discusses some key points to creating a great content strategy.
Optimising your site's page speed is definitely NOT something to be put on the back-burner. It's impact on performance is more significant than you realise.
There's an easy way to attribute traffic from your Google Maps listings in your Google Analytics profile, allowing for detailed performance measurement.
Asking your customers to relate and engage with your brand not only strengthens your message but has real and tangible outcomes for obtaining your KPIs.
If you've got a traditional bricks and mortar location, it's critical to ensure your trading hours are kept up-to-date within Google's My Business platform.
One of the most common questions we get asked is, “Do I build a new website from scratch, or do I tweak and optimise the website I currently have?”
Optimising for conversions can complement the branding process by creating a stronger connection between the brand and the end-user.
Your ideas can be more relevant than those belonging to someone with 30 years of experience, which is something I wish someone told me earlier.
If you have a physical store location registered on Google My Business, you can create a virtual tour for prospective customers who are seeking you out.
Understanding what your potential customers ACTUALLY want is far better than understanding what YOU THINK they want.
