The importance of a sound website migration strategy
Whether you’re launching a new version of your site or moving it to another platform, one of the biggest risks entailed by any website migration is a drop in traffic.
The good news? With the right preparation and technical expertise, it’s possible to achieve a website migration that doesn’t just maintain traffic levels but actually grows them. Our website migration strategies are built on a foundation of technical skills, industry experience, and the flexibility to adapt to any migration project.
Our site migration checklist
Our site migration checklist spans from pre- to post-launch. Throughout the migration process, we’ll work closely with your team to ensure that nothing slips through the cracks.
Discovery and stakeholder engagement
to ensure all bases are covered
to ensure the new website is optimised to address focus keywords
Reviewing and updating
information architecture to ensure solid foundations from launch
updated URLs to ensure page value is retained
A technical audit
of your staging site to ensure best practices are in place from the time of launch
of all key metrics to ensure success and take additional action if required
Website migrations are about more than just traffic
While organic performance can be heavily impacted by a mismanaged website migration, it’s not the only metric at stake. The overall user experience, including the ease of finding relevant information and converting, can take a serious hit if your migration isn’t done properly.
More than a box-ticking exercise
At Yoghurt Digital, our content and technical SEO experts have the skills, knowledge, and experience to ensure that your website migration is as smooth as possible. While we follow a comprehensive site migration checklist, our team also recognises that no two website migration projects are exactly alike. We’ll work with you every step of the way to develop solutions that meet your particular needs and ensure that nothing falls by the wayside.
Leading Platform Experience
As an agency, we’re well-versed in website migration projects from a variety of platforms including; Salesforce/Demandware, Wordpress, Kentico, Magento, Shopify and many more.