Website Migration
Redesigning your site or moving to a new platform doesn’t have to mean risking your hard-earned traffic. At Yoghurt Digital, we understand that not all migrations are the same and that migrating a website is complex. Our technical SEO experts bring expertise in data analytics, website optimisation, and troubleshooting to ensure a seamless migration, preserving your SEO and setting your new site up for strong performance from day one.
The Importance of a Solid Website Migration Strategy
Whether launching a new version of your site or moving it to another platform, the most significant risk of any website migration is a drop in traffic and rankings.
The good news is that with proper preparation and technical expertise, it’s possible to achieve a website migration that maintains traffic levels and then grows.
At Yoghurt Digital, our SEO experts have extensive experience overseeing a wide range of website migrations, taking a data-driven approach at each project stage. We offer a complete website migration service, starting with initial planning and basic SEO requirements for developers, which includes a comprehensive range of aspects such as page speed insights and redirect mapping. We will also provide post-launch support and measurement to secure ongoing success.
Our website migration strategies are built on a foundation of technical skills, industry experience, and the flexibility to adapt to any migration project.
Our Website Migration Checklist
Every project is unique, but our website migration framework makes sure nothing slips through the cracks. Our website migration checklist covers all stages from pre-launch to post-launch, and our step-by-step process includes planning, backups, execution, and testing, to guarantee a successful and stress-free migration.
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Discovery & stakeholder alignment
Setting goals, timelines, and expectations to ensure all bases are covered, and that goals are met.
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Information architecture review & keyword research
Strengthening site structure before launch, and making sure the new site is primed to rank.
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Technical SEO audit of your staging site
Addressing issues before they ever go live withbest practices in place from the time of launch.
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Redirect mapping
Preserving the authority of the current pages for a seamless user journey post-migration.
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Post-launch performance monitoring
Tracking key metrics and fixing potential issues fast.
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After-hours launch support
We’re there when you need us most.
Website Migrations Are About More Than Just Traffic
While a mismanaged website migration can heavily impact organic performance, it’s not the only metric at stake. Traffic and rankings may suffer, but so might conversions, site speed, and navigation. The overall user experience, including the ease of finding relevant information and converting, can take a severe hit if your migration isn’t done correctly. That’s why we approach migration holistically, aligning technical SEO, content, UX and CRO to launch a site that performs on every level.
More Than a Box-Ticking Exercise
Website migrations aren’t one-size-fits-all. While our content and technical SEO experts follow a structured process so that nothing goes amiss, their skills and knowledge give them the flexibility to adapt it to your unique setup. We’ll partner closely with your team, applying our migration checklist while shaping solutions so every step is accounted for, and nothing gets left behind.
Website migrations are a big step, but the right partner makes the experience methodical, smooth, and risk-free. At Yoghurt Digital, we combine technical precision with practical support so that your new site launches smoothly and performs even better than before.
Ready to take the next step? Speak to our SEO experts today.
Migration Expertise on Every Platform
As an agency, we’re well-versed in website migration projects from a variety of platforms including; Salesforce/Demandware, Wordpress, Kentico, Magento, Shopify and more.
Website Migration FAQs
Website migration refers to transferring a website from one web host or domain to another. The reasons for such a move can vary - from switching web hosts and redesigning the website to rebranding. In this process, all files, databases, and other website data are relocated from one place to another. At Yoghurt, we aim to make this migration seamless, ensuring no disruptions to your website's functionality or SEO.
Website migration can affect your site's performance if mishandled. Factors such as slow page load times (resulting from a non-optimised new site or migration-related issues with caching and optimisation settings) and broken links or missing content can impede user experience and affect brand perception.
Collaborating with an SEO agency specialising in website migration, like Yoghurt, helps mitigate these risks and ensures a worry-free migration.
Site migration can risk your website's rankings and traffic when not correctly executed. Significant threats include the loss of search engine visibility and traffic, which can occur if search engines cannot appropriately crawl and index the new website or if redirects from old to new URLs are not correctly implemented.
Another risk is the loss of link equity, the value your website derives from backlinks. The loss of this value can impact your search engine rankings.
Our SEO experts at Yoghurt have the technical knowledge to ensure a website migration doesn't compromise your SEO performance.
