UX Research
We design experiences that work for real people—not personas.
A love affair with data. Not opinions.
Excellent UX is more than clean design. It's about understanding what your users want, what’s getting in their way, and how to create an experience that’s smooth, intuitive, and genuinely useful. Whether it’s a new product or a site that needs refining, we help businesses uncover friction points and turn them into moments that feel effortless - and we do that with data!
Research that goes deeper
We speak to your users directly – no guessing. Every insight is shaped by real conversations and observed behaviours.
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Moderated and unmoderated testing
Watch users complete tasks in real time and understand their reasoning.
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1-on-1 interviews
Dig deep into individual motivations, frustrations, and decision-making.
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Surveys
Gather broad insights to spot patterns, trends, and preferences.
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Focus groups
Uncover group perspectives, shared behaviours, and social influences.
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Search intent mapping
Identify what users are really looking for - and how they expect to find it.
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Journey mapping
Understand where you are losing the most customers
Information Architecture
Clear structure helps users find what they need fast. We reshape content based on how people actually think and search.
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Top Task Analysis
Get users to rank key tasks so we prioritise what matters most.
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Card Sorting
Group content logically by letting users organise it themselves.
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Analytics Review
Spot trends in user behaviour and validate decisions with data.
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Search Intent
IA based on organic search intent analysis to match expectations.
Competitor & Market Review
We audit what others in your space are doing—what’s working, what isn’t, and what could work better. This sets a smart foundation for the project. We look at:
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User flows and journeys
How users move through competitor sites to complete key tasks, and where they get stuck or drop off.
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Content structure
How information is grouped and prioritised to guide users effectively.
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Visual direction and usability
The overall design aesthetic and how easily users can interact with it.
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Design patterns solving similar challenges
Identify proven UI solutions from competitors or other industries tackling the same user problems.
Actionable Plan
We’ll use all this data to help you put together a strategy that helps optimise your website for maximum engagement. We’ll help you address the opportunities, fill in the gaps in your UX and turn your website visits into revenue.
Partners & Tools
We work closely with leading research tools, so we’re always up to date with best practice.
Proven Results
Shades of Success
Shades of Success
Serving Results
Serving Results
UX Research FAQs
UX Research systematically studies user behaviours, needs, and motivations through observation techniques and feedback methodologies. In the realm of digital platforms, particularly websites, it ensures seamless and intuitive interaction. By investing in UX Research, businesses align their platforms with user expectations, increasing user satisfaction, reduced bounce rates, enhanced engagement, and higher conversion probabilities. A meticulously researched UX design can significantly boost user retention and business ROI.
UX Research is the cornerstone of CRO. By illuminating pain points and barriers within a user's journey, UX Research offers actionable insights to streamline that journey, directly influencing conversion rates. Moreover, throughout the product development lifecycle, incorporating UX principles ensures that each phase — ideation, design, development, or iteration — is laser-focused on delivering user value, fostering user loyalty and advocacy.
Yoghurt Digital utilises a holistic suite of tools and methodologies for UX Research, including but not limited to user personas, journey mapping, user interviews, usability testing, heatmaps, and session recordings. Our rigorous participant selection process, combined with our iterative research methodologies, ensures that findings are deep-rooted in genuine user behaviours and highly tailored to your target audience, making every insight gleaned actionable.
Market research predominantly maps the larger landscape — gauging market size, competition, and general consumer sentiment. UX Research, conversely, delves into the nitty-gritty of individual product or service interactions. It's the difference between understanding 'what' consumers want versus 'how' they want it presented. By bridging the gap between user expectation and product design, UX insights can guide and enhance everything from content strategy to search engine marketing campaigns, and email outreach, ensuring a consistent and engaging user journey across every touchpoint.
Post-research, Yoghurt Digital translates gathered data into clear, actionable strategies, ensuring that insights don't remain in a vacuum. Collaborating closely with design, development, and marketing teams, we drive the strategic implementation of these findings. We then employ rigorous tracking and analysis, monitoring metrics such as conversion rates, user satisfaction scores, and engagement rates, thus ensuring that every enhancement is constantly assessed and optimised for peak performance.
