The fundamentals of technical SEO
If you’ve ever asked yourself “what does technical SEO mean?” don’t worry – you’re not alone. Technical SEO is one of the most widely known but perhaps least understood aspects of organic optimisation. It requires an understanding of not only the inner workings of code and server configuration, but also the factors to adjust to improve organic search performance.
What does it involve
In short, optimising a website from a technical perspective means making it as easy as possible for search engine crawlers to access and analyse information. This involves:
Optimising the technology stack
Optimising the code
Optimising the website structure
Ensuring items such as robots.txt files and XML sitemaps are correctly configured
Improving website speed
Why technical optimisations matter
Technical SEO factors can seriously impact your site’s visibility and how easy it is for users to find relevant information. Done right, technical SEO can help make your site more accessible to both users and search engines, resulting in higher rankings, a better user experience, and ultimately, more conversions.
Backed by experience, driven by data
Our SEO specialists are well-versed in technical SEO elements ranging from website audits to website migrations. We use the best technical SEO tools and “white-hat” techniques to deliver long-term results without the risk of algorithm penalties.
To do this, we work closely with you from the goal-setting stage through to final execution. At every step of the way, we take into account your goals, KPIs, and overarching digital marketing strategy, and enrich these with insights from our data and technical deep-dives.
Leading Platform Experience
As an agency, we’re well-versed in website migration projects from a variety of platforms including; Salesforce/Demandware, Wordpress, Kentico, Magento, Shopify and many more.