Technical SEO
Technical SEO is what keeps your site discoverable, crawlable, and performing at its best. It’s also what separates a good SEO strategy from a great one. At Yoghurt Digital, we handle the complex technical work behind the scenes, so your site can be found, ranked, and trusted. From crawlability and speed to structured data and site architecture, we lay the groundwork for long-term organic growth.
Why Technical SEO Matters
Search engines need to access, understand, and serve your content fast. If they can't, you won't rank, no matter how good your content is.
Done right, technical SEO:
- Makes your site easier to crawl and index
- Improves page speed and Core Web Vitals
- Enhances user experience across devices
- Minimises crawl waste and index bloat
- Future-proofs your site against algorithm updates
We don’t just optimise for bots, we optimise for your business.
Our Approach to Technical SEO Audits
Our technical SEO audits go far beyond surface-level checks. We combine crawl data, log file analysis, content audits, site architecture reviews, backlink profiles, and performance metrics to uncover what may be holding your site back and what needs to be prioritised next.
Key focus areas of our technical audits include:
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Crawlability & Indexation
robots.txt, sitemap.xml, crawl budget optimisation, canonicalisation, hreflang
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Site Speed & Core Web Vitals
page load time, CLS, LCP, FID
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Mobile Optimisation
responsive design, mobile-friendly rendering, mobile-first indexing
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Structured Data
schema.org implementation for enhanced SERP features
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Site Architecture & Internal Linking
logical navigation, orphan page analysis, page hierarchy
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URL Structure & Redirects
site hygiene, URL optimisations, redirect chains, canonical URLs
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Error Resolution
404s, 5xx errors, soft 404s, crawl anomalies
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And more!
A Collaborative Approach with Devs
We work closely with your developers to implement changes efficiently and with minimal disruption. Our technical SEO consultants speak both dev and marketing, helping bridge the gap between teams to get things done.
You’ll get:
- Clear prioritisation based on impact and effort
- Technical documentation tailored to your CMS or tech stack
- Ongoing support to validate implementation
- Transparent reporting with next-step recommendations
Technical SEO Built for the Long Term
From day-to-day troubleshooting to large-scale projects like international rollouts or website migrations, we offer technical SEO services that scale with your site and evolve with your business. Your site isn’t static, and your technical SEO shouldn’t be either.
We put scalable systems in place to support long-term organic growth. Our work is built to last and designed to grow, so you can stay ahead of competitors, algorithm updates, and shifting business priorities.
Technical SEO is never a one-and-done job. It’s an ongoing investment in performance, discoverability, and resilience.
One-Off Technical SEO Audits
If you’re not ready for an ongoing engagement, start with a one-off technical SEO audit. We’ll deep-dive into your site’s current setup using advanced crawl diagnostics, performance tools, and our own auditing frameworks.
You’ll walk away with:
- A prioritised list of technical issues holding your site back
- Impact vs. effort breakdowns for quick wins and longer-term fixes
- Implementation-ready documentation that your developers can action
- Strategic recommendations to support your broader SEO goals
Our one-off technical SEO audit is a launchpad for better technical SEO decisions.
Ongoing Technical SEO Support
If you need more than a one-time fix, our ongoing technical SEO support gives you access to our technical SEO consultants, month in, month out. We work as an extension of your team, helping you monitor performance, catch issues early, and push your technical strategy forward.
Our ongoing technical SEO support includes:
- Continuous monitoring and reporting on site health and crawlability
- Proactive identification of issues before they impact rankings
- Collaboration with your developers or digital team
- Support for site changes, migrations, content rollouts, and UX testing
- Monthly prioritisation and planning based on your KPIs
Ready to dive into your site’s technical SEO and see what’s under the hood? Let’s talk technical SEO.
Technical SEO across Multiple Platforms
Our expertise isn’t confined to a single platform. We have successfully handled website migration projects from various platforms like Salesforce/Demandware, WordPress, Kentico, Magento, Shopify, and others.
Technical SEO FAQs
Yes, technical SEO is essential to ensure that your website is accessible via search, ensuring your content can be discovered by both users and search engines. Without a well-executed technical SEO strategy, expanding your brand's digital presence and visibility will be challenging.
The importance of technical SEO remains constant, as it ensures that your website remains in sync with the latest advancements in technical SEO best practices. This is particularly vital when undertaking a website migration, where potential challenges can arise. Rest assured, our team of technical SEO experts are here to guide you every step of the way.
Your organic performance is a good indicator of whether your website is indexed correctly and optimised for search engines. At Yoghurt Digital, the first step of any technical SEO strategy we deliver is to present a comprehensive technical SEO audit to pinpoint your website’s strengths and areas of improvement.
Undoubtedly, technical SEO is the most intricate aspect of any comprehensive SEO strategy. Mismanagement of technical SEO can have detrimental effects on your website's visibility, resulting in decreased user engagement across multiple channels. Ultimately, this can significantly impact your website's performance and revenue.
Achieving outstanding technical SEO performance can be difficult to nail on your own, but you don’t have to work on it alone. Our SEO agency has had years of experience perfecting various technical SEO techniques to take your website’s organic performance to a new level.
There are several technical SEO ranking factors that come into play, including mobile friendliness, page speed, website security, website accessibility, content accessibility, site architecture, and the list goes on. Admittedly, the scope of technical SEO considerations can be overwhelming, and we know you’ve got many more things on your plate. Rest assured that our SEO experts will ensure all your technical SEO bases are covered.
It depends on the scope of the changes, the size of your site, and how quickly search engines re-crawl and re-index your pages. Some fixes, like resolving critical errors that block crawling, can have an impact in days or weeks. For others, like site speed optimisations or large-scale restructuring, it may take a few months to see improvements in rankings and traffic. At Yoghurt Digital, we give you clear timelines from the outset, track improvements, and keep you updated so you know exactly when progress is happening.
Technical SEO is the foundation that makes strong rankings possible, but it’s not the whole house. Even the most technically sound site won’t perform at its best without high-quality, relevant content and a robust off-page strategy. Think of it as tuning the engine of a car: it needs to run smoothly before you can win the race, but you still need a skilled driver (your optimised website content) and a great pit crew (your strategic link building and digital PR) to get you over the finish line. That’s why our approach combines technical excellence with broader SEO strategies.
Proven Success: Case Studies
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Choose Yoghurt
Still trying to figure out what technical SEO truly means or what a technical SEO audit involves? Feel free to enquire about our technical SEO services today. At Yoghurt Digital, we are about enhancing your understanding while delivering outstanding results. Let us transform your digital footprint with our technical SEO expertise.