Key Takeaways: ChatGPT just rolled out a new Shopping Research feature. It behaves like a personal shopper that remembers your preferences, compares products for you, and explains why it is recommending each item. For brands in Australia, this is not a fun gimmick. This is a new discovery layer that sits between your customers and […]
Key Takeaways: LLMs already influence how shoppers discover, compare, and select products. If your product data is messy, your pages lack structure, or your content doesn’t answer real questions, ChatGPT, Gemini and Perplexity will overlook you. Sites optimised under AI SEO and LLM-ready content practices are the ones getting seen. Clean data, structured pages, conversational […]
Search is shifting from keywords to conversations, and from answers to actions. Large language models like ChatGPT started as tools for summarising content and answering questions. Then they began recommending products, comparing features, and linking to stores. Now, they’re moving into the final step: enabling purchases directly inside the chat. This evolution is creating a […]