Michael is the Co-Founder and Strategy Director at Yoghurt Digital. After graduating from Monash University with a business degree and a double-major in marketing and management, Michael went on to work in the client services and strategy teams at both traditional advertising and digital agencies. Over the last 10 years, he has been privileged to design, build and execute digital strategies for household names like ANZ Bank, H&R Block, Jurlique, Converse and the NRL. Michael is also a regular guest-lecturer at the University of NSW and was recently named the winner of the Australian Marketing Institute's "Future Marketing Leader" award.
Latest posts by Michael Laps
One of the most common questions we get asked is, “Do I build a new website from scratch, or do I tweak and optimise the website I currently have?”
We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement.
My contention is that big data has a time and place, but when it comes to digital strategy, it’s an ineffective change agent and a poor use of resources.
To give yourself the best opportunity to maintain, if not advance, your rankings, there are three key areas you should be looking into well ahead of launch.
Last night at the North Shore Local Business Awards, the Yoghurt team was honoured to win the "Outstanding Professional Services" category.
The single greatest investment a company can make is in understanding their consumers − their behavioural tendencies, their frustrations and their needs.
To assist the masses with clarifying which update did what - and how you can leverage each of them - we've put together a cheat sheet for you.
If you fail to include a GTIN number in your product feed, Google will remove those products from the feed until you update it.
Humans prioritise relationships and connection over most things. That's why, to be successful online, companies need to invest in behavioural insights.
The reason you’re not growing online is because your competition is better than you.
