Priority Deathmatch: Build vs Optimise
Conversion rate optimisation is the core of data driven marketing: But what does it really mean? Discover this post to learn the answer to this question & more.
Michael is the Co-Founder and Strategy Director at Yoghurt Digital. After graduating from Monash University with a business degree and a double-major in marketing and management, Michael went on to work in the client services and strategy teams at both traditional advertising and digital agencies. Over the last 10 years, he has been privileged to design, build and execute digital strategies for household names like ANZ Bank, H&R Block, Jurlique, Converse and the NRL. Michael is also a regular guest-lecturer at the University of NSW and was recently named the winner of the Australian Marketing Institute's "Future Marketing Leader" award.
Latest posts by Michael Laps
Conversion rate optimisation is the core of data driven marketing: But what does it really mean? Discover this post to learn the answer to this question & more.
How well do you understand your site's carousel conversion rates? Learn why carousels could be doing more harm than good & discover the 5 second user test now.
Big Data has its uses, but when it comes to data driven digital marketing strategies, it's an ineffective change agent. Learn why & discover alternatives now.
Preparing for a new site launch? To give yourself the best opportunity for strong rankings & maintain these, here are 3 SEO considerations to look into pre-launch.
Yoghurt Digital was recently honoured to win the "Outstanding Professional Services" award at the North Shore Local Business Awards. Learn more about our win now.
How well do you know your customers? Discover 3 digital tools for businesses wanting to learn more about their customers & enhance website revenue streams now.
Want to get up to speed on the latest Google algorithm changes? Discover our cheat sheet for everything you need to know, from Google algorithm change history to trends.
The latest Google update, launching on May 16, requires all product feeds to have a GTIN code. But what is a GTIN code? Learn the answer & more now.
Humans prioritise relationships, experience & connection over most other things. That's why UX research & behavioural insights are critical. Learn more about UX now.
A good digital marketing strategy pays attention to competitors & strives to do what they're doing - only better. Learn how to get ahead of your competition now.