Latest posts by Michael Laps
Priority Deathmatch: Build vs Optimise
Conversion rate optimisation is the core of data driven marketing: But what does it really mean? Discover this post to learn the answer to this question & more.
Are Carousels Killing Your Conversions?
How well do you understand your site's carousel conversion rates? Learn why carousels could be doing more harm than good & discover the 5 second user test now.
Invest In Agile Data – Not Big Data
Big Data has its uses, but when it comes to data driven digital marketing strategies, it's an ineffective change agent. Learn why & discover alternatives now.
3 SEO Considerations Before Launching Your New Website
Preparing for a new site launch? To give yourself the best opportunity for strong rankings & maintain these, here are 3 SEO considerations to look into pre-launch.
Yoghurt Digital Wins Local Business Award
Yoghurt Digital was recently honoured to win the "Outstanding Professional Services" award at the North Shore Local Business Awards. Learn more about our win now.
3 Digital Tools & Tactics To Drive Site Revenue
How well do you know your customers? Discover 3 digital tools for businesses wanting to learn more about their customers & enhance website revenue streams now.
Every Google Algorithm Change (so far) Explained
Want to get up to speed on the latest Google algorithm changes? Discover our cheat sheet for everything you need to know, from Google algorithm change history to trends.
Your Guide To GTIN Codes
The latest Google update, launching on May 16, requires all product feeds to have a GTIN code. But what is a GTIN code? Learn the answer & more now.
What Buying Coffee Can Teach Us About UX Research
Humans prioritise relationships, experience & connection over most other things. That's why UX research & behavioural insights are critical. Learn more about UX now.