As we rapidly approach the transition from Universal Analytics to Google Analytics 4 (GA4), a growing number of businesses are implementing GA4 to reap the benefits of its modern, enhanced features. These updates are designed to keep pace with evolving marketing needs, providing more comprehensive and precise insights than ever before. However, like any technology, […]
They say there are three key concepts to understanding Google Tag Manager (GTM): However, advanced users will know this list is missing a fourth key concept essential for mastering Google Tag Manager: Data Layer Variables (DLV). The power of Data Layer Variables is easily the most overlooked feature in GTM. We use it daily on […]
Have You Seen This Google Pop-Up? Google has caused some confusion among users (as well as analytics specialists) with this pop-up encouraging users to “copy your basic UA configuration details to your GA4 property.” What may look like a helping hand with Google Analytics 4 migration is actually something you should avoid. Because as generous […]
Google Analytics is one of the most powerful tools for website owners; it provides insights into how users interact with your site. Google Analytics does this by collecting usage data and presenting it to you in a digestible format, unveiling the areas of your site that need improvement. You may have seen that Google Universal Analytics ends in July 2023 to make way for the new and improved Google Analytics 4, or GA4 for short. […]
Google has recently announced that Universal Analytics standard properties will stop processing data on 1 July 2023. To make the most of historical data and ensure that Google Analytics 4 (GA4) is customised to meet specific needs, Google recommends switching to GA4 now. You may have seen this email encouraging you to create a new […]
Another month, another round of updates! This month we focus on big news coming from Google with a pre-announced algorithm change along with some slight updates to their products. Google Search Console Updates Google has been investing heavily into Search Console for the last few years to the point where it’s typically more fine-tuning than […]
In the world of increasing online competition, businesses rely on data to understand customers better and make informed decisions so as to remain relevant. Inaccurate data can result in bad strategies and poor business performance, making it much more difficult to meet customer expectations. Many online marketers opt for using Google Analytics, one of the […]