AI is no longer the shiny new thing in content. It’s part of the stack. Marketing teams use large language models (LLMs) every day to research, outline, draft and repurpose content. Done well, AI cuts production time and frees humans up for deep work instead of wrestling with blank pages. Poorly done, it gives you […]
Key Takeaways From the Yoghurt Digital team: 2025, The Year Digital Grew Up (Whether We Were Ready or Not) Across the Yoghurt Digital team, one theme kept surfacing: 2025 wasn’t about learning AI, it was about living with it. If 2023–2024 were the experimentation phase, 2025 was when AI became embedded in everyday search, browsing, […]
Welcome to The Yoghurt Scoop, where we take you behind the scenes with the people who make Yoghurt Digital tick. This week, we’re chatting with Kate, our Melbourne-based wordsmith, playlist curator, and chronic matcha drinker. From crafting blogs that connect humans and algorithms to decoding Helen Garner and photographing the streets of Melbourne, Kate brings […]
As a copywriter who lives for a solid tone of voice guide, I can tell you, it’s not just a nice-to-have, it’s an absolute must-have. If you’ve read a piece of brand content and thought, “Wow, that sounds just like them,” that’s tone of voice at work. Nothing brings me more joy at work than […]
Our copywriter’s honest take on AI. Read about the challenges, opportunities, and ethical dilemmas in her tell-all AI tale. […]