Agency News
5 Minutes With Lucy Applegarth
In this ‘meet the team’ series, we share insights into our Account Manager Lucy Applegarth's life as part of the Yoghurt Digital family.
CRO How To Strategy
How To: Use Google Analytics Advanced Segments For Deeper Behavioural Insights
Segments allow you to track and compare online user behaviour, which is especially useful when it comes to A/B testing. Read this for everything you need to know about Google Analytics Advanced Segments.
Google Updates SEO
Google Formalises Robots Exclusion Protocol
Google teamed up with Martjin Koster to formalise the Robots Exclusion Protocol specification. Read this for the summary.
Strategy
10 Questions To Ask Before Hiring A Digital Marketing Agency
Hiring the right digital marketing agency for your company is not a decision you should make lightly. Here are 10 questions we believe are essential to ask.
Agency News
5 Minutes With Gilad Shabad
In this ‘meet the team’ series, we share insights into our Biddable Media Executive Gilad Shabad's life as part of the Yoghurt Digital family.
CRO Google Updates SEO
A UX Designer’s Guide To Google’s New Look For Mobile Search
There has been a great deal of discussion surrounding Google's new mobile design for the search engine results page (SERP). Read this for the summary and next step tips.
Agency News Strategy
Yoghurt Digital Strategist Challenge: Increasing Conversion Rates For Crocs
At Yoghurt Digital, we never want to stop learning. This is why we recently hosted a ‘Strategist Challenge’ - a hackathon for marketing minds.
Strategy
5 Strategies For Managing Client Relationships Effectively
In the digital marketing landscape, the best work is the product of solid partnerships. Read this for our top 5 strategies for managing client relationships effectively.
Google Updates SEO
Google Announces Site Diversity Change To Search Results
Google search update aims to show more diverse results from different domain names. Read this for the update summary.
Strategy
Advice From Mark Bouris On Decision-Making, Partnerships & Purpose
Our team recently attended an intimate interview with Mark Bouris hosted by Club of United Business (CUB). Read this for our 6 main takeaways from the event.