Segments allow you to track and compare online user behaviour, which is especially useful when it comes to A/B testing. Read this for everything you need to know about Google Analytics Advanced Segments.
Hiring the right digital marketing agency for your company is not a decision you should make lightly. Here are 10 questions we believe are essential to ask.
There has been a great deal of discussion surrounding Google's new mobile design for the search engine results page (SERP). Read this for the summary and next step tips.
At Yoghurt Digital, we never want to stop learning. This is why we recently hosted a ‘Strategist Challenge’ - a hackathon for marketing minds.
In the digital marketing landscape, the best work is the product of solid partnerships. Read this for our top 5 strategies for managing client relationships effectively.
Google search update aims to show more diverse results from different domain names. Read this for the update summary.
Our team recently attended an intimate interview with Mark Bouris hosted by Club of United Business (CUB). Read this for our 6 main takeaways from the event.