For ecommerce brands, content is an increasingly powerful part of the marketing mix. Here are 5 reasons why your brand should invest in ecommerce blogging.
Companies are realising that creating good content and having an effective means for distribution has big implications for overall digital strategy. Find out more as Jess discusses some key points to creating a great content strategy.
There's an easy way to attribute traffic from your Google Maps listings in your Google Analytics profile, allowing for detailed performance measurement.
If you've got a traditional bricks and mortar location, it's critical to ensure your trading hours are kept up-to-date within Google's My Business platform.
To give yourself the best opportunity to maintain, if not advance, your rankings, there are three key areas you should be looking into well ahead of launch.
Contextualising your locality in your My Business listing will enhance user engagement with not only your online presence, but your whole business.