Search is shifting from keywords to conversations, and from answers to actions. Large language models like ChatGPT started as tools for summarising content and answering questions. Then they began recommending products, comparing features, and linking to stores. Now, they’re moving into the final step: enabling purchases directly inside the chat. This evolution is creating a […]
Once upon a time, SEO was like stuffing your suitcase for Bali with nothing but thongs and sunscreen. Sure, you nailed the basics, but you forgot half of what you actually needed. Old school SEO stuffed in keywords and hoped for the best. Today, Google is more realistic about what’s needed. It expects more. It […]
Most SEO teams aren’t tracking traffic from large language models. That’s a problem. Not because the numbers aren’t huge yet, but because the way people search is changing, and most analytics setups aren’t built for it. Tools like ChatGPT, Perplexity, Claude and Copilot are shifting how users discover content. Many people start with a question […]
Remember Bongo? If you had a phone in the 2000s, it was probably a Nokia. In between games of Snake, you may have texted a question to that cheeky “all-knowing monkey” and got back a witty (and sometimes spookily accurate) answer. Whether it was about your crush, your future, Bongo always seemed to know just […]
Our copywriter’s honest take on AI. Read about the challenges, opportunities, and ethical dilemmas in her tell-all AI tale. […]