AI-driven content discovery is evolving fast. Google AI Overview, ChatGPT, Perplexity, Gemini… these platforms are starting to influence what users see and what clicks through to your site. But tracking performance here is tricky. Unlike traditional SEO or GA4 analytics, there’s no standard dataset, no universally agreed-upon methodology, and, for now, only “good, not great” […]
In Short: Reddit has moved from the edges of the internet to the centre of modern search. It now shapes what ranks in Google, what gets cited by AI tools, and how brand credibility is formed during the consideration phase. If SEO used to be about optimising pages, it’s now just as much about participating […]
AI is no longer the shiny new thing in content. It’s part of the stack. Marketing teams use large language models (LLMs) every day to research, outline, draft and repurpose content. Done well, AI cuts production time and frees humans up for deep work instead of wrestling with blank pages. Poorly done, it gives you […]
Key Takeaways From the Yoghurt Digital team: 2025, The Year Digital Grew Up (Whether We Were Ready or Not) Across the Yoghurt Digital team, one theme kept surfacing: 2025 wasn’t about learning AI, it was about living with it. If 2023–2024 were the experimentation phase, 2025 was when AI became embedded in everyday search, browsing, […]
Key Takeaways: ChatGPT just rolled out a new Shopping Research feature. It behaves like a personal shopper that remembers your preferences, compares products for you, and explains why it is recommending each item. For brands in Australia, this is not a fun gimmick. This is a new discovery layer that sits between your customers and […]
Our Director, Matthew Forzan, has been busy recently, sharing his expertise across two different podcasts and one unique discussion summary. He’s been addressing the most pressing challenges facing businesses today: everything from navigating the AI revolution and mastering core digital channels to building a people-first, data-driven culture. These three appearances are a great resource for […]
Search is shifting from keywords to conversations, and from answers to actions. Large language models like ChatGPT started as tools for summarising content and answering questions. Then they began recommending products, comparing features, and linking to stores. Now, they’re moving into the final step: enabling purchases directly inside the chat. This evolution is creating a […]
Once upon a time, SEO was like stuffing your suitcase for Bali with nothing but thongs and sunscreen. Sure, you nailed the basics, but you forgot half of what you actually needed. Old school SEO stuffed in keywords and hoped for the best. Today, Google is more realistic about what’s needed. It expects more. It […]
Most SEO teams aren’t tracking traffic from large language models. That’s a problem. Not because the numbers aren’t huge yet, but because the way people search is changing, and most analytics setups aren’t built for it. Tools like ChatGPT, Perplexity, Claude and Copilot are shifting how users discover content. Many people start with a question […]
Remember Bongo? If you had a phone in the 2000s, it was probably a Nokia. In between games of Snake, you may have texted a question to that cheeky “all-knowing monkey” and got back a witty (and sometimes spookily accurate) answer. Whether it was about your crush, your future, Bongo always seemed to know just […]