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Raimundo Campbell

Head of Strategy

As Head of Strategy for Yoghurt Digital, Raimundo works closely with businesses to develop data-driven, revenue-focused digital strategies. With a diverse background in sales and marketing, Rai understands how to connect digital marketing strategies to revenue and broader business objectives, holding a decades-worth of digital experience under his belt.

Rai is well versed in user behaviour research, conversion optimisation, and the planning and execution of SEO and SEM campaigns. Working both the client and agency sides, amassing a wealth of knowledge in financial services and e-commerce, Rai is a conversion-focused digital strategist with a wealth of experience identifying customer-centric opportunities that drive traffic, revenue and engagement.

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