As Head of Strategy for Yoghurt Digital, Raimundo works closely with businesses to develop data-driven, revenue-focused digital strategies. With a diverse background in both sales and marketing, Rai understands how to connect digital marketing strategies to revenue and broader business objectives. With a decades-worth of digital experience under his belt, Rai is well versed in user behaviour research, conversion optimisation, and the planning and execution of SEO and SEM campaigns. Rai has worked on both the client and agency side and has amassed a wealth of knowledge in the financial services and e-commerce space. As a conversion-focused digital strategist, Rai uses his experience to identify customer-centric opportunities that drive traffic, revenue and engagement.