Key Takeaways From the Yoghurt Digital team: 2025, The Year Digital Grew Up (Whether We Were Ready or Not) Across the Yoghurt Digital team, one theme kept surfacing: 2025 wasn’t about learning AI, it was about living with it. If 2023–2024 were the experimentation phase, 2025 was when AI became embedded in everyday search, browsing, […]
Key Takeaways: ChatGPT just rolled out a new Shopping Research feature. It behaves like a personal shopper that remembers your preferences, compares products for you, and explains why it is recommending each item. For brands in Australia, this is not a fun gimmick. This is a new discovery layer that sits between your customers and […]
Key Takeaways: LLMs already influence how shoppers discover, compare, and select products. If your product data is messy, your pages lack structure, or your content doesn’t answer real questions, ChatGPT, Gemini and Perplexity will overlook you. Sites optimised under AI SEO and LLM-ready content practices are the ones getting seen. Clean data, structured pages, conversational […]
Welcome to The Yoghurt Scoop, where we take you behind the scenes with the people who make Yoghurt Digital tick. This week, we’re chatting with Kate, our Melbourne-based wordsmith, playlist curator, and chronic matcha drinker. From crafting blogs that connect humans and algorithms to decoding Helen Garner and photographing the streets of Melbourne, Kate brings […]
Once upon a time, SEO was like stuffing your suitcase for Bali with nothing but thongs and sunscreen. Sure, you nailed the basics, but you forgot half of what you actually needed. Old school SEO stuffed in keywords and hoped for the best. Today, Google is more realistic about what’s needed. It expects more. It […]
Most SEO teams aren’t tracking traffic from large language models. That’s a problem. Not because the numbers aren’t huge yet, but because the way people search is changing, and most analytics setups aren’t built for it. Tools like ChatGPT, Perplexity, Claude and Copilot are shifting how users discover content. Many people start with a question […]