Within a few weeks we had completed our discovery phase and put together a roadmap for bringing the website up to scratch. The site structure was sound, but there was little meta data - most of which was duplicated. We used the keyword research to write new meta data for the entire website, including page titles, h1 headings and meta descriptions.
We put together a new redirect list, which was promptly implemented. We also recommended structural changes to the robots.txt and the sitemap.xml files that could improve the crawlability (and thus visibility) of the website.
Finally, we assisted in the implementation of structured data, open-graph markup, canonicals, page speed improvements and usability and functionality improvements.
The results were almost immediate. Organic visibility in the form of rankings and traffic bounced back to previous levels over the course of 4-6 weeks. But thanks to the website having gone through a detailed SEO setup, the benefits were felt for months afterwards. In fact, six months later INIKA’s organic visibility was continuing to improve - as was the revenue generated from that channel.