We used purchase funnels, heat maps, session recordings, recent customer surveys, mouse tracking and user testing to identify where the major drop-off points were in the online purchasing process. We also used Google Analytics to track visitor flows and underperforming pages.
It took over two months to collect all of the data and put the comprehensive final report together, which then become the foundation for the new website structure and design. We used the data to build out the initial wireframes and designs, ensuring we kept everything in line with customer feedback as well as keeping it true to the Lioness brand.
The website was launched almost exactly eight months after we started the whole process, and the results made it worth the wait.