We overhauled the keyword list, broke keywords out into targeted ad groups with more relevant landing pages, optimised bids based on ROI, wrote completely new ad creative and implemented ad creative variations for A/B testing.
By creating a more detailed account structure we were able to optimise on a far more granular level, assigning budgets to areas of the account that were performing best. This lead to an almost immediate impact to the return on investment from this channel.
In the first month we took over, ergoPouch’s PPC campaign went ROI-positive for the first time ever, with a 3:1 ROI. Several months later their ROI had jumped to 8:1 - and all while spending 26% less budget.