On the technical side of things, we worked with developers to facilitate scripts to batch upload action items so we could focus efforts on adding better functionalities that are not available on Baby Village's CMS, Kentico. Lastly, on their Google Ads campaigns, we worked closely with the data to learn and optimise performance by identifying high-converting keywords with low competition to get the most effective and efficient spend of a tight monthly budget.
We managed to get Baby Village's site back up and running by taking a user-first approach. With usability and accessibility front of mind, implementing our recommended strategy and SEO best practices saw Baby Village's growth in becoming a healthy site with a strong foundation that can be further built upon. Now, relevant content is readily served to users resulting in an exciting boost in organic traffic and conversions.