Raising the pride and joy of Australia’s most experienced baby store
Baby Village is one of the most experienced baby stores in Australia. Offering a wide range of products from the moment of parenthood planning up until their baby’s up and running, they pride themselves on an outstanding shopping experience. With a team of skilled and knowledgeable advisors, they carefully guide and pair customers with the right solutions to their individual needs.
Baby Village's organic performance was crawling backwards when we first picked it up due to a migration gone wrong. The team at Baby Village knew organic search was a viable sales channel, but needed help in identifying the issues. Given our expertise in search engine optimisation, we were tasked with raising their pride and joy.
To help Baby Village’s internal team produce a steady stream of content, we conducted creative content workshops on ideation and creation. Subsequently, we put a focus on end-users by delving into content surrounding in-store customer questions, partnered pieces and sharing first-hand experiences of the business’ co-owner and mom-to-be, Jess.
On the technical side of things, we worked with developers to facilitate scripts to batch upload action items so we could focus efforts on adding better functionalities that are not available on Baby Village's CMS, Kentico. Lastly, on their Google Ads campaigns, we worked closely with the data to learn and optimise performance by identifying high-converting keywords with low competition to get the most effective and efficient spend of a tight monthly budget.
We managed to get Baby Village's site back up and running by taking a user-first approach. With usability and accessibility front of mind, implementing our recommended strategy and SEO best practices saw Baby Village's growth in becoming a healthy site with a strong foundation that can be further built upon. Now, relevant content is readily served to users resulting in an exciting boost in organic traffic and conversions.
Since commencing with Yoghurt Digital a year and a half ago, we have come together as a team that runs on credibility, creativity and transparency. We work with Yoghurt Digital on multiple digital platforms and believe their varied expertise has been the main driver of our online success. We have seen an increase in ROI of over 100% year on year every month under the care of the Yoghurt team. They make us feel like our business is their business in that we are aligned in our goals and together we are willing to put in any effort to ensure the success of Baby Village.