Each one of our team members play an important role in keeping the agency a well-oiled machine. In our ‘meet the team’ series, we share insights into the lives of the talented individuals that make up our Yoghurt Digital family.

1. What do you do at Yoghurt Digital?

Each of Yoghurt’s co-founders plays a slightly different role within the agency. I spend most of my time focusing on agency growth, specifically looking at business development and marketing. I’m usually on the road or in meetings.

2. If you weren’t doing that, what would you be doing?

Something related to food and travel, for sure. Maybe a travel blogger, or a food critic? Or a travelling food blogger, even?

Eating at nice restaurants is kind of like edible art, and I have a huge appreciation for the talent and creativity required to produce the type of dishes some chefs are capable of.

3. What does a typical day look like for you?

I’m almost always either on the phone, in a meeting, or on the road. No two days are really the same for me, so ‘typical’ isn’t something I get a lot of. My role is pretty dynamic, so my days tend to shift and change a lot as well – but that’s what I love about it.

4. What is your favourite thing about working at Yoghurt Digital?

It’s definitely the team. I feel incredibly lucky to walk into an office every morning with so many amazing humans. Yoghurt is what it is today because of the people – their passion, their knowledge, their talent and their care for both the agency and our clients is what keeps driving us forward. It’s incredibly motivating and inspiring to be around so many intelligent, motivated people on a daily basis.

5. What are the values that drive you in work and life?

Human connection. Life is determined by the people you have around you, how you treat them, and how they treat you. So I naturally gravitate towards trying to build connections with the people around me – whether it’s professionally, or personally, or both – because that’s how things get done. Not through brute force, but through common ground and common cause. That’s how I’ve been raised, and it’s how I’ve lived my whole life.

6. What do you enjoy doing outside of work?

I’m a pretty social person, so I like to spend my free time with friends – usually eating or having a glass of wine. Otherwise I also love any form of sport, so whether it’s kickboxing, or swimming, or football, or going to the gym, I enjoy trying to push myself physically.

7. What are your favourite book and podcast?

My favourite book series is the Discoworld series by Terry Pratchett, which I’ve been slowly working my way through for years. 

As for podcasts, I usually listen to the Anjunadeep podcast – perfect for getting in the zone at the office or relaxing at home on a Saturday afternoon.

8. What’s the best advice you have ever received?

Running any business is hard. There’s untold amounts of road blocks, speed bumps and obstacles along the path, and sometimes that kind lead to a rough day, week, or even month. But then I remember this piece of advice I received a few years ago:

“Greatness doesn’t just come around. You have to f***ing fight for it.”

9. What’s your favourite restaurant and bar in Sydney?

For the best cocktails in town, you really can’t go past Eau De Vie – their mixologists are next level and the place has a great vibe.

As for food, the best steak in Sydney is definitely at Bistecca!

10. If you had to eat one meal, every day for the rest of your life, what would it be?

I don’t know about one specific meal, but I could comfortably eat Japanese food for the rest of my life. It just has absolutely everything! You can have sushi, dumplings, different types of soups, noodles, fried chicken – it’s basically the perfect cuisine!

11. What’s your favourite place in the world and why?

Iceland, for sure! I’ve been there a few times now, and I don’t think I’ll ever get tired of going back there. It’s just so insanely beautiful there – both in summertime and wintertime. The landscape is ever-changing as you drive around, and if often feels like you’re driving through a painting.

12. What’s a fun fact about you that no one knows about?

I was born in Melbourne, but I actually grew up in Vienna, Austria. I lived there for six years as a kid after our my dad started a business there with a few of his old school friends. It was honestly one of the best experiences of my life – and it still feels like home anytime I go back and visit.

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