5 Minutes With Matt Fehlberg

Each one of our team members play an important role in keeping the agency a well-oiled machine. In our ‘meet the team’ series, we share insights into the lives of the talented individuals that make up our Yoghurt Digital family.

1. What do you do at Yoghurt Digital?

I’m a User Experience/User Interface Designer, working within the UXC team. What this means is: I support our talented UX researchers, take their insights, and turn them into customer-centric digital solutions.

2. If you weren’t doing that, what would you be doing?

The wonderful thing about being a UX Designer is using creative problem solving to improve people’s lives through technology and innovation. It’s a very rewarding role that adds genuine value to people and communities.

But if I wasn’t doing this, I would probably be chasing another creative pursuit. I’ve always balanced my day-to-day job with another creative interest on the side – recently I’ve gone back to my roots and started drawing again!

3. What does a typical day look like for you?

No two days are the same as a UX/UI Designer, as each design problem requires its own unique solution. A typical day can involve sketching solutions on paper, testing prototypes with users, and refining digital solutions to look and feel great!

4. What is your favourite thing about working at Yoghurt Digital?

Having an extremely talented and hardworking team of experts around you means you always aspire to produce your best work. It’s this high standard that makes working at Yoghurt so rewarding.

5. What are the values that drive you in work and life?

You are only as good as your last work. I enjoying seeing how over time the work I produce has evolved. You can learn a lot from looking back over previous projects.

6. What do you enjoy doing outside of work?

I love driving to unusual places in Australia, taking the long way to get there, and photographing the adventure along the way! Australia has so much to offer if you take the effort to seek out the more ‘out-of-the-way’ places.

7. What are your top 3 favourite books and/or podcasts?

Don’t Make Me Think by Steve Krug (Book)
This book is a classic and fundamental for any UX Designer (or anyone working in digital for that matter). It outlines the principles of Human-Computer Interaction and why usability is about understanding human behaviour first, before the technology.

Trainspotting by Irvine Welsh (Book)
It’s an iconic 90s book from a seminal era in pop culture. It feels like it’s told through a series of short stories. Its funny and smart , with realistic characters.

Conversations with Richard Fidler (Podcast)
When you are in the right mood, it’s great to listen to a story and to hear from a person who has experienced something out of the ordinary.

8. What’s the best advice you’ve ever received?

I think the most helpful advice I’ve come across is to ‘Compare yourself to who you were yesterday, not to who someone else is today’.

9. What’s your favourite restaurant in Sydney?

Sydney has many great restaurants, with so many only a short walk from our office here in Surry HIlls. But if I have to pick one, it would be Ester in Chippendale. If you go, you must get their king prawns – it’s the best dish in Sydney!

10. You’re on a deserted island and can only listen to one album for the rest of your days. Which one would you pick?

This is a tough question. I love music and spend a lot of time discovering new bands from the past and present. My favourite album of all time is Funeral by Arcade Fire, although it’s a little too dark to have on repeat while stuck on an island. So my pick would be The Queen Is Dead by The Smiths. Both these albums are classics and are always on high rotation.

11. What’s your favourite place in the world and why?

Glastonbury Festival in the UK would have to be my favorite place in the world. 3 days of the best music in the world and mud up to your knees is brilliant! It’s a must-do for any music fan.