Link Building & Digital PR
Whether you're a new or established brand, building website authority is crucial for SEO rankings and increasing brand awareness. A solid SEO link-building strategy is one of the best ways to reach new customers, diversify your link profile, and build customer trust. At Yoghurt Digital, we don’t just chase links. We blend SEO link-building with Digital PR strategies to ensure we grow your authority naturally, authentically, and sustainably.
What is Link Building, Exactly?
Link building involves getting other websites to link to pages on your site, which creates what we call backlinks. As one of the three pillars of SEO, link building is an essential aspect of SEO that involves a blend of Digital PR strategies, relationship building with strategic publishers, content strategy, and a well-thought-out link-building strategy to get your brand exposure to the right audience.
At Yoghurt, we use white-hat link-building tactics to acquire natural, authentic, and valuable backlinks. With specialised digital PR and outreach skills, our SEO experts can devise and execute an effective link-building strategy that drives qualified traffic back to your website.
The Importance of Link Building in SEO
Search engines, like Google, consider the quality and quantity of external links pointing to your site to indicate its authority and relevance. In other words, when a high-quality website links to your site, it signals to search engines that your site is also high-quality and valuable. This, in turn, leads to improved search engine rankings, increased organic traffic, and, ultimately, more potential customers finding your business online. Link building is crucial to improving your online visibility and establishing your brand as a credible source of information within your industry.
Done right, link building is both a visibility boost and a brand-building exercise.
A Good SEO Link-Building Strategy is About Quality, Not Quantity
As a strictly white-hat SEO agency, we pride ourselves on using only quality link-building techniques to craft effective link-building strategies that will stand the test of time - and of Google algorithm updates. Our team of digital PR specialists will help you define your link-building objectives and identify areas for growth and improvement before finding collaboration opportunities that take strategic brand alignment into account.
Done right, link building is a carefully executed blend of:
- Digital PR strategies
- Strategic relationship-building with publishers
- Targeted link acquisition for your ideal audience
Build Partnerships Based on Evidence
Forget chasing hundreds of low-value links. Our approach prioritises quality, relevance, and longevity.
Here’s how we do it:
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Competitive Backlink Analysis
We analyse your competitors’ link profiles to identify gaps and opportunities.
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Strategic Partner Selection
From bloggers and influencers to industry publications, we only target editorial partners that align with your brand.
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Creative Content & Guest Posts
Content written in your tone of voice, crafted for engagement.
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Relationship-First Outreach
Personal, genuine connections with publishers, not bulk spam.
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Advanced Link-Building Techniques
Including link reclamation and broken link building for quick wins.
Digital PR That Delivers
Digital PR is about using content marketing and traditional PR strategies to generate media coverage for your brand and naturally build links to your site. It involves tactics like creating shareable content and pitching stories to journalists and publishers. When a digital agency does digital PR, you can rest assured that your backlinks will be from authoritative websites and contribute to your SEO strategy's success.
By combining PR tactics with a strong understanding of SEO best practices, we can help you build a robust backlink profile that improves your search engine rankings and drives qualified traffic to your site.
Ready to start building your brand’s authority? We’ll help you build backlinks and a network of digital trust that keeps your brand discoverable, credible, and competitive. Get in touch with our Sydney-based team of SEO and digital PR experts.
Link Building & Digital PR FAQs
Link building is a critical off-page SEO technique that entails obtaining hyperlinks from other websites leading to yours. These hyperlinks, often called backlinks or inbound links, are endorsements from other sites, signalling to search engines that your site holds relevance, credibility, and value.
The higher the quality and quantity of these backlinks, the more your site is perceived as an authoritative resource in your field, leading to improved search engine rankings and increased organic traffic.
At Yoghurt Digital, we take pride in crafting a link-building strategy that targets quality over quantity and builds strategic relationships to drive qualified traffic to your website.
Digital PR is akin to link building, designed to fortify your site's authority and boost brand recognition. It involves producing captivating and shareable content and promoting it to secure media coverage and naturally generate authoritative backlinks to your website.
A high-quality backlink comes from a website that is authoritative, relevant to your industry, and trusted by both search engines and real people. It’s not about getting a link from just any site, it’s about earning links from the right sites. Think established publishers, respected blogs, or industry associations. These links act like votes of confidence, signalling to Google that your content is credible and worth ranking.
Link building, just like SEO, is a long game. While you might see small improvements in the first few months, meaningful results usually take 3-6 months or more, depending on your industry, competition, and starting point. Search engines need time to crawl, index, and reward your new backlinks, but once they do, a well-built backlink profile will continue to deliver organic growth long after the links are earned.
Link building is safe when done properly. The danger comes from outdated or spammy tactics like buying links, joining link farms, or chasing quantity over quality. These can trigger search engine penalties and hurt your rankings. At Yoghurt Digital, we only use ethical, white-hat strategies designed to stand the test of time (and Google’s algorithm updates). That means every link we secure is natural, relevant, and beneficial to your brand’s reputation.
Yes. Great content is essential, but it doesn’t exist in a vacuum. You could publish the best guide in your industry, but without any backlinks, it won't reach as many people. Backlinks amplify your content’s reach, helping it rank higher and get discovered by the right audience. In other words, strong content does the heavy lifting; backlinks give it that extra boost.
Case Studies
Radiant Results
Radiant Results
