Biddable Specialist

Full-time Mid-Senior level Sydney

Job Description


Thanks to several exciting clients wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our biddable offering - we'd love for it to be you!

The Company

Yoghurt Digital is a leading digital marketing agency based in Surry Hills. We’re a bunch of highly motivated digital marketers looking to show the industry the power of data and understanding consumer behaviour. We balance smart data insights and inspired strategy to help produce powerful results for our clients.

The Role

As a biddable specialist, you’ll be responsible for end-to-end ownership of client accounts engaged with us for search, display, remarketing, shopping, video, affiliates and social.

Since our agency prides itself on delivering cutting edge strategies for our clients, your role will also include service development.

You will be responsible for:

  • Being responsible for the performance of a dedicated client portfolio
  • Developing the biddable strategy for your clients tailored to their KPI’s and business goals
  • Forecast, build and manage clients campaigns from start to finish
  • Proactive analysis & optimisation for your client portfolio
  • Putting together of monthly and quarterly performance reports, including communicating key insights & actionable next steps to your clients
  • Constant improvement of knowledge and abilities by keeping up with the latest SEM and paid media trends and know-how (self-motivated learning is essential)
  • Developing the SEM department by learning and implementing new tactics, streamlining processes, improving efficiencies and collaborating closely with other departments
  • Working closely with the Conversion Optimisation and SEO teams to put together effective growth and performance strategies

To be successful in this role you will have:

  • 2+ years’ experience in a similar role (preferably agency experience)
  • Hands on forecasting and implementation experience is a must
  • Proven track record of developing, implementing and optimising cost-effective and high-performing paid search strategies (preferably across direct response campaigns)
  • Must be AdWords qualified
  • Knowledge of 3rd party tools such as DoubleClick, Kenshoo & AMO
  • Strong project management skills
  • Exceptional verbal and written communication skills
  • Highly tuned attention to detail
  • Punctual and organised – you don’t forget things and you deliver what you say you will, when you say you will

Valued, but not required:

  • Experience with paid social media campaign implementation and management
  • Broad understanding of (or experience with) other online marketing services, including Conversion Optimisation, SEO, content and email marketing
  • Understand of tracking / trafficking across platforms
  • Experience with Google Analytics (certification preferred)
  • Any additional certifications relevant to the digital space

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